Stärken Sie Ihre Produktvision
Hallo, ich bin Thorsten Büring, freiberuflicher Produktmanagement-Berater und User Experience Spezialist. Mit umfangreicher Erfahrung in datengetriebenem B2B-Produktmanagement, agilen Prozessen und Usability Engineering unterstütze ich Unternehmen dabei, intuitive, nutzerzentrierte Software zu entwickeln. Lassen Sie uns Ihre Daten in umsetzbare Erkenntnisse verwandeln und Ihr Unternehmen voranbringen.
Entdecken Sie unten meine Dienstleistungen.
Beratungsleistungen
Produktmanagement
Effektives Produktmanagement ist der Schlüssel, um Ideen in erfolgreiche, marktführende Produkte zu verwandeln. Ich biete professionelle Beratung über den gesamten Produktlebenszyklus hinweg – von der Definition einer überzeugenden Produktvision und dem Launch eines Minimum Viable Product (MVP) bis hin zur kontinuierlichen Verbesserung und Skalierung zu einem ausgereiften, wettbewerbsfähigen Produkt.
Mit einem starken Fokus auf Kundenbedürfnisse, Stakeholder-Alignment und agile Umsetzung stelle ich sicher, dass Ihre Produktstrategie flexibel und wachstumsorientiert bleibt.
Durch die Anwendung von Methoden wie Business-Case-Entwicklung, Anforderungsmanagement, Roadmap-Planung, Backlog-Priorisierung und Go-to-Market-Strategien unterstütze ich Sie dabei, die Herausforderungen der Produkt- und Portfolioentwicklung souverän zu meistern. Darüber hinaus erleichtere ich die nahtlose Zusammenarbeit zwischen Produkt-, Marketing-, Vertriebs-, Entwicklungs- und DevOps-Teams, um eine effiziente Umsetzung und erstklassige Qualität zu gewährleisten.
Erfahrung in Konzernen: Bei PricewaterhouseCoopers Deutschland habe ich ein cross-funktionales Entwicklungsteam von 10 Personen geleitet und mit diesem die ersten cloudbasierten B2B-SaaS-Produkte von PwC Deutschland auf den Markt gebracht. Anschließend habe ich eine Produktmanagement-Einheit sowie eine Product Management Community of Practice aufgebaut und die Product Owner-Rolle innerhalb der IT-Abteilung etabliert.
Erfahrung in mittelständischen Unternehmen: Als Vice President of Product bei HYPE Innovation leitete ich ein internationales Team von Produktmanagern und Designern, um die Produktstrategie zu gestalten und die Entwicklung eines Portfolios marktführender Enterprise Innovation Management Software (B2B) voranzutreiben. Zu meinen Kernaufgaben gehörten Personalführung, Portfolio- und Produktstrategie, Preisgestaltung, die Leitung von bereichsübergreifenden Initiativen wie Generative AI und UX-Strategie, die Entwicklung von Produkt-KPIs und die Förderung der agilen Transformation.
Erfahrung in Startups: Als Senior Project Manager in einem Webentwicklungs-Startup leitete ich mehrere Greenfield-Projekte und verantwortete die Konzeption, Implementierung, den Launch und den Betrieb von Online-Auktionssystemen wie carauktion.ch.
Agile Processes
Agile processes and organizational development are essential for successful product management. I provide expert consulting to tailor Scrum and scaled Kanban frameworks to your organization, optimizing workflows and enabling continuous improvement. By facilitating key agile ceremonies such as retrospectives, sprint planning, replenishment, and reviews, I help teams enhance collaboration, transparency, and delivery. Leveraging critical flow metrics like flow efficiency, lead time, and cycle time, I enable data-driven decision-making to strengthen agility at all levels.
Additionally, I configure tools such as Jira, GitLab, and Azure DevOps to seamlessly support agile processes. With a strong focus on procedural, cultural, and structural development, I help organizations establish sustainable agility and drive continuous business value.
Agile Transformation: Alongside introducing and establishing Scrum and DevOps practices at multiple companies, I had the privilege of serving as Agile Transformation Lead at PricewaterhouseCoopers Germany. In this role, I recruited and led a team of seven agile coaches and organizational developers to drive business agility within a 200-person IT department. Together, we spearheaded coaching initiatives and successfully implemented an organization-wide, scaled Kanban system (Flight Levels) aligned with customer-centric value streams.
Team Topologies: At HYPE Innovation, I introduced and applied the Team Topologies framework, leading to the formation of platform teams that supported a new target architecture for the product portfolio. This approach enabled the development and integration of common components across both on-premise and cloud-based products, significantly improving efficiency and scalability.
Product Discovery
Unlock the full potential of your product ideas with a structured and insightful product discovery process. I help you research user needs, identify pain points, and uncover market opportunities through proven methodologies. By gathering qualitative and quantitative insights, I ensure that your product concept is built on a solid foundation of real user expectations and business viability.
Beyond research, I establish a repeatable innovation and validation process to test and refine ideas early, minimizing risks and costly missteps.
Through rapid prototyping, user feedback, and iterative improvements, I help you make data-driven decisions, ensuring that only the most promising ideas move forward. With my expertise, you can confidently shape products that resonate with users and succeed in the market.
Hearing Aids Innovation: Conducted user and market research for a leading hearing aids manufacturer, developing a remote control system for a new generation of devices. The goal was to enable seamless switching between hearing programs and integration with external devices. The concept was iteratively tested and refined through rapid hardware prototyping, ensuring strong product-market fit.
Insurance Sales Enablement: Led contextual inquiry research for a major insurance company, identifying opportunities to enhance digital tools for sales agents in the field. Provided coaching and research-driven insights to guide the development of solutions that improve agent efficiency and customer engagement.
Cybersecurity & Digital Asset Management: Designed and supported the user-centered development of a secure web application for a data center firm aiming to disrupt the cybersecurity market. The platform enabled users to manage, share, and inherit digital assets securely, ensuring the protection and seamless transfer of sensitive information across various contexts.
UX & Usability Engineering
Usability, as defined by ISO 9241, is the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a given context. I specialize in UX and Usability Engineering, offering tailored services to establish a user-centered design process.
Leveraging both qualitative and quantitative research, I uncover key insights and apply formative and summative evaluations, heuristic analysis, and usability testing to ensure your product meets high standards from the start.
I support the design lifecycle with low-fidelity prototyping, iterative interface development, and risk analysis to address potential issues. For medical device development, I offer specialized guidance to comply with DIN EN 62366. My expertise in accessibility, interaction design, and information architecture ensures intuitive and high-performing digital experiences.
Medical Devices & Usability Compliance: Assisted a leading manufacturer of infusion pumps in establishing a structured product security process. Defined the application context and core functionalities, aligning with risk analysis results to develop a comprehensive usability specification. Collaborated with software, mechanical, electronics, industrial design, and marketing teams to create interactive prototypes, iteratively refined through qualitative usability testing. Documented the process and key artifacts in compliance with DIN EN 62366 within a usability file.
Production System for Secure Document Personalization: Consulted on the design of a production system for personalizing credit cards and identity documents. Developed a centralized workflow enabling seamless interaction across multiple roles, from planning to personalization and shipping. Facilitated workshops with stakeholders from business, IT, and production to define requirements and bring design concepts to life through interactive storyboards reflecting real-world workflows.
Jira & Confluence Plugin-Entwicklung
If Atlassian's out-of-the-box solutions—or even third-party add-ons—don't meet your needs, I can help. I design and implement custom software development for Jira and Confluence Cloud, leveraging the Atlassian REST API and the Forge Function-as-a-Service framework, as well as the legacy Connect framework for full data control.
Apart from utilizing the Atlassian Design System I have also expertise in integrating canvas elements for high performing, custom renderings — ideal for developing complex dashboards and visualizations with direct manipulation capabilities.
Below, you'll find examples of commercial Jira plugins I've developed, available on the Atlassian Marketplace. These apps are CLOUD FORTIFIED, a label given to cloud apps that meet Atlassian's highest standards for security, reliability, and support.
Also, make sure to checkout my Guide on Dependency Management for Jira, which is a topic that also my plugins address.
Jira Plugins
LinkMap
Unlock the power of LinkMap, a top-rated Jira plugin trusted by nearly 200 teams. Effortlessly explore and visualize work item link structures with an intuitive, force-directed graph layout.
Take control with dynamic filtering, graph expansion, and layout editing. Save and share custom configurations with your team to streamline collaboration and boost efficiency across your organization.
Start Free Trial Request a Demo
Dependency Grid
Gain complete visibility into complex work item dependencies across projects with a directed acyclic graph featuring nested Epics and User Stories, a Pivot Table for grouping dependent issues by Jira fields, and a Dependency Structure Matrix for a clear, compact overview.
Utilize advanced JQL filtering and on-the-fly editing to streamline dependency management and keep your projects on track.
Start Free Trial Request a Demo
SumMap
SumMap provides a powerful nested treemap to visualize large project and epic structures on a single screen. Analyze and aggregate issue data across multiple properties—quickly assess time spent per priority level, balance task distribution among teams, and track implementation progress at a glance.
For continuous monitoring, add your most important SumMap views as gadgets to your Jira dashboards.
Learn more... Start Free Trial Request a Demo
Fähigkeiten & Erfahrung
Career Snapshot
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Freelance Consultant: Product Management, Business Analysis & Agile Processes
Currently contributing to the development of a sovereign, cloud-native platform that will power critical software solutions in the energy sector. -
Vice President Product
HYPE Innovation GmbH -
Agile Transformation Lead
PricewaterhouseCoopers GmbH -
Product Owner Lead
PricewaterhouseCoopers GmbH -
Senior Project Manager
IS Fact AG (Startup) -
Principal Consultant, UX & Requirements Engineering
Zühlke Engineering AG (Switzerland)
Education
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- Certificates
- Certified Scrum Product Owner, Advanced Certified Scrum Product Owner, Kanban Management Professional LKU, Certified Agile Leadership I, Certified Scrum Master, Project Management Professional (PMP) Certification, Sun Certified Java Programmer SE6, Certified Professional for Requirements Engineering
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- Ph.D. in Computer Science
- Scholarship DFG
- University of Constance
- Research areas: Human-Computer Interaction and Information Visualization.
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- MSc Information Technology
- University of Glasgow
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- Diploma Electronic Business Design
- University of Arts Berlin
Tools & Technologies
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- Programming
- JavaScript
- React
- node.js
- SQL
- Sass
- Atlassian Connect & Forge
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- Products
- VS Code
- Jira (also admin)
- Confluence
- Azure DevOps
- GitLab
- Miro
- Mural
- Figma
- Axure
- Balsamiq
Kontact
Have questions about my consulting or custom software development services? Let's discuss how I can help you streamline your business with tailored solutions. Whether you need more information, a personalized quote, or a live software demo, I'm happy to assist.
Get in touch today—I look forward to hearing from you!